Marketing & Coffee

Today I had the opportunity to meet with a guy who runs his own marketing venture. We chatted over coffee in which I was able to gleam some great insights from him that I will apply towards Oli. We spoke about nearly everything under the sun concerning marketing; covering a wide array in only an hour.

One item in particular to look forward to will be the addition of some video content. We will seek to pique the emotional response of our potential customers and their potential patients. We believe physical therapy is an under utilized tool that can foster better health and a happier life. Physical therapy, when done with purpose, gives the patient real relief from pain that plagues them, holds them back, prevents them from being happy. We want to show how much of an impact physical therapy really does make.

Why Variation Is Necessary

Variation: The Needed Evil

Let’s face it, most of us are set in our ways when it comes to the gym. We have the Olympic lifters, the bodybuilders, the powerlifters, the average joes, etc. We all have our bread and butter, however, I recently discovered my issue is not flexibility, but mobility. I was too focused on specific lifts and I left my body to develop muscle imbalances.

What is a muscle imbalance?

Simple answer, you have muscles that are responsible for the push and pull around the same area and one is stronger than the other. Example — A good rule of thumb for balancing your bench is, whatever you can bench you should be able to pull-up with the same weight. So if you bench 300, you should do a pull up with (300 - your body weight) attached to you.

Science answer:

Now that you’ve been properly educated we can continue. I’ve discovered I have imbalances everywhere! Worst of all, my hips were becoming old man hips! I couldn’t get parallel without heeled olympic shoes and moy hips were hurting when I squatted. I needed to fix this. I went to a sports chiropractor and discovered how to get better. I needed to incorporate more variation in my olympic lifting.

For the last few weeks I’ve been doing a lot more variation and it has changed the game. My deadlift is finally back, I was able to hit 518 in my sumo stance. Personal record! My squat is still progressing slowly, but the improvement was noticeable.

Include variation. Be happy. Break PRs!

Why Recovery Is Necessary & Often Longer Than Expected

Going through recovery is a tedious and occasionally long journey. More often than not, you find out your injury was not due to what you thought, but much more of an unforeseen reason. My last injury, tendonitis in my left wrist, was due to my shoulder immobility.

I developed this issue because my wrist would be bent to nearly a 90-degree angle during my squat, as seen below.

You may be thinking, why is this bad? Well, let’s think about it this way. If you were to punch someone with your first at a backward angle (similar to the position in this hand picture), given enough force, when you hit someone or something with it you will more than likely break your wrist or injure it if not. All of the force is issued to your hand at the first point of contact. What happens when your wrist isn’t directly behind it the point of contact? The force is transferred at an angle to the rest of your arm, putting a ton of stress on your wrist joint.

This same idea was applied to my wrist but at a lower intensity since the squat wouldn’t put as much direct stress suddenly on the wrist, however, over time it causes tendonitis as seen in my wrist. So what’s the solution? A ton of mobility work, I needed to strengthen my left shoulder as well as increase the flexibility, aka mobility.

This was a 3 step process. The first piece was to increase my flexibility so I could strengthen the muscles with the full range of motion (ROM). Next was to focus on strengthening the muscles and last was to do complex full body movements to bring it all together into one fluid movement. Since doing that I’ve seen a huge increase in my squat from being able to generate more drive from my shoulders and have it directly applied to the bar instead of losing some force from my rotated hand.

Dev Update: UX Complete

Today we spent the day working through our UX design for the remainder of the platform. The goal was to plan the UX so over this next week we could map out the milestones to reach our end of March launch. We are excited to begin this final push to finish our beta! We are even more excited to get this in the hands of our network of clinics to begin helping patients through their recoveries!

A Problem Worth Solving

Physical therapists struggle to get patients to perform prescribed home exercises. 72% of patients don’t adhere to the home exercise program prescribed by the doctor. This in turn creates two larger problems for practitioners. Patients don’t recover as quickly, and become frustrated at the “waste of time”, eventually discontinuing their care. Second, physical therapists don’t have quantifiable data to leverage in their conversations with insurance companies to justify continued care for their patients.

On the patient side of the equation, there are many disconnects once the patient leaves the physical therapist’s office. Physical therapists have limited access to how their patients are feeling during their prescribed home exercise programs, leaving the practitioner mostly in the dark in between visits. Additionally, no one is there to correct the patient at home when performing their home exercise program. A flaw that almost always ends in the patient doing the exercises with less than idea technique, or worse, deciding not to do the exercises at all. Poor communication, improper movement patterns and a lack of accountability inhibits the recovery process for the patient and ultimately hurts the physical therapist’s practice.

On the other side, treatment can take longer originally prescribed by a physician, necessitating extended treatment plans and approval from insurance. The physical therapist then must negotiate with the patient’s insurance company to extend the coverage. Physical therapists are at a extreme disadvantage in this situation, having limited tangible data to use when speaking with the insurance company. This is a tough situation to be in for a practitioner because they are honestly at the mercy of the insurance company.

At Oli we are focused on solving these problems!